How Alaska Air is Kicking Ass with Engagement on Facebook

Alaska Airlines is out here using all the best practices in social media. I see you! A recent study published in The Palgrave Handbook of Corporate Social Reasonability (CSR) analyzed many studies over the past ten years. The findings emphasize the importance of interactivity and stakeholder engagement in CSR efforts on social media. Brands can’t…

Head-to-Head It’s DC vs. Chicago! Who’s More Social?

I’m back with Destination DC, Washington DC’s destination marketing organization. And, really, what I want to do is help them with their social media efforts. If you recall, in my last blog post, 4 Best Practices Destination DC Should Do to Increase Social Media Engagement, I pointed out what they were doing right and what…

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